Project Evaluation

The documents we created for the pre production stage came in useful throughout production as we were able to look back on the script and storyboard for example to know what we had to film next and to make sure that we were on track. This made the filming process easier and organised as well as saved time.

To add to this we also made a call sheet in pre-production and this came as a great help in the filming process. The call sheet consists of roles in the film, contact information and information about the location this came in handy in the production process as it meant that we were able to contact anyone that was involved in the filming if they were running late or not present.

In the filming process there were a few changes we had to make to the storyboard because when we did get to filming we realised that we didn’t think through the location if we had stuck to our original plan the advert would be too long as there were too many different location changes, we also changed some of the shots we had planed and added some more complex shots that would look smooth together as well as keep the advert shot and in its time limit so that it would look like an advert a example of these shots is graphic match we used this to get the main character to different locations faster.

the most useful documents used was the storyboard as my group was able to look back at it and see what the next scene was or what action the actor had to make next. in contrast a document that was not very useful was the call sheet as we are doing a school project and were only a group of three people the call sheet was not as useful as it would have been on a real film set with a much larger amount of people. another document that had aspects that needed improvement was the shot list as we didn't follow it very much this was because it was not very clear and the shots hadn't been thought through completely this is because not enough time was spent on this document and the idea for the advert wasn't as clear in the time that it was made to improve this would have been useful in the production stage.

Looking at my finished advert now I think the idea that we came up with fits in with the brief we were given which was to make a Lynx advert that appeals to and is appropriate for a younger target audience, a key part of an advert is making sure the product that is being sold is shown clearly so that it leaves a lasting impression on the viewer I believe my group did a good job at doing this and showing a clear image of the packaging of the product.

As we are targeting a younger audience we found it would be much more suitable to have young characters as well as base it in a school environment as this would then grab the attention of the right audience and make them feel as though they can relate rather than having an advert with themes that wouldn’t apply with the life of the audience

Advert-my edit 
Edit- my edit for the advert was basic in linear order it was clear and graphic match was used. the product i was advertising was also clearly shown in the end shot.
use of actors-main character played by Doriana Haxhija (me) i am not an experienced actress and so my performance wasn't perfect as well as this i am not the usually type of actress that would be cast for a LYNX advert which would usually be a female fit to be a model. 
soundtrack-soundtrack on my edit was 'Pretty Hurts' by Beyonce i chose this song as it fits with the theme of the film and finding confidence. 

Audience feedback

I was able to make a questionnaire built up of questions concerning the advert we created as this would then allow me to evaluate me advert with prof of viewers opinions this would also inform me of the negative and positive aspects of the advert that I may not have noticed, to make my questionnaire I used Survey monkey this was useful as I was able to send it to several different people through email and also print it out and hand out some paper copies for people to fill in this means I had a larger range of opinions. The negative aspect of survey monkey is you are not able to send it to as many people as you would like and not everyone checks their emails all the time this means the results. From the questions asked I found that viewers agreed that the advert was suitable for the age range its aimed at which is 14-19 years of age, as well as this they said the product was shown clearly in the advert and this also meant it was evident it was an advert because of this.

Aspects that were said to need improving were the ending title as it was not as effective as it should have been to make the product stand out more there should be a longer and clearer shot of the product. I also asked if the advert would be more effective with a voice over explaining the effects of the product and giving reasons as to why the viewer should purchase the product this would mean more detailed information in the advert to this I received a response that showed that this would have been effective and would have added to the advert in a positive way.

My feed back is quite reliable as I asked people who had viewed the advert and were aware of what they were being asked although because I had to ask closed questions I wasn’t able to find out information about how the advert could have been improved in detail although the answers I did get told me a lot about what the viewer felt when watching and informed me of some things that could have been easily fixed in the editing process for example the ending shot and making the shot of the product last longer so that it is imprinted in the mind of the viewer which may then lead to them purchasing the product which is the final aim, and so to improve upon my questionnaire I would add more questions that require a more detail answer as this will then help me in analysing my advert as well as seeing how I could improve it.

Detailed evaluation of advert

The final advert I produced was effective as I was able to enforce to the viewer what type of person the product was targeted at and through this was then able to grab the attention of the right audience. My advert presented the benefits of the product; this is key as the consumer’s interest is what they can get out of purchasing the item. As it was aimed at a younger target audience the advert was able to expand on the brands identity and help it grab the attention of a much larger range of people. In addition another effective feature of the advert is it shows a comparison with a competitor product and this has a positive effect as it shows the advantages of Lynx and why it is superior to other similar products on the market and this will then lead to viewers purchasing the Lynx antiperspirant. The main character used in the advert was of the age of the target market as well as this the actress was portrayed as a real-looking person and this then enables the viewer to identify with the character and the product as they can relate, another feature of the advert which is also relatable is the location of the advert it is set in a school environment and this is something that all of the target market is familiar with this will seize their attention and in effect make then want to go and purchase the product. The storyline of the advert is a young teenage girl who has no friends and is feeling alone finds that changing her antiperspirant to lynx a way of boosting her confidence and in effect then getting friends, focusing on this is a successful way of grabbing the right audience’s attention as it is something that a large amount of teenagers go through and the main motivation at that age is to be liked and accepted. The filming of the advert looks smooth and professional with bright lighting so that the scenes are clear and no important information is missed. Aspects of the advert that could have been improved are the ending shot of the product could have been focused on for longer and there should have been a closer shot of the product so that the packaging is much clearer another improvement that could have been made would be adding some statistics about the product in comparison to other products which could help tempt the target audience into wanting to purchase the lynx antiperspirant.  The content of the advert uses sympathy from the viewer to connect with the character this will then lead to the advert being much more memorable 

My original plan compared to how the advert actually came out aren’t too different only we had to cut down on some of the ideas as it would then be too long and not look like an advert any longer and to achieve this we had to simply only keep the scenes that were necessary.