questions for interview radio package

Do you use social media sites on a say to day basis?

I will be asking this question to find out how often they use social media to understand how much of an effect it has on their daily life and if the interview will be relevant to them.

Has social media ever caused conflict between you and someone you know?

Allowing the interviewee to give an anecdote or expand on if social media had effected a relationship of theirs negatively before.

What is your opinion on becoming Facebook official?

I found this is a controversial topic through my research, I believe in asking this I will receive a range of different opinions allowing the interviewee to express their thoughts on the matter.

What’s your opinion on online dating?

This talked about in several articles and in a video I researched and I found many people have different opinions on whether online dating is the right way to go, I feel this question will make my interview interesting as it is not spanning out of the traditional social networking sites

What is the most common reason for conflict on social media?

Once again this will allow my interviewee to give an anecdote and talk about their personal experiences, which will make the piece relatable and grab the audiences attention.

Task Thee – Understanding the techniques of music videos

Use of Chroma key

VIDEO

Here is a video I created employing the chroma key technique using a green screen and filming ourselves in front of it before going online and editing in a background, this makes it possible for a director to build an illusion that an actor is at any location they would like without having to leave the studio.

A example where this technique has been used in music videos is Rihanna’s ‘Rude Boy’ the entire video is filmed in studio behind a screen, the director rather than put a traditional scenery background has employed interesting illustrations and moving images adding a different and out of the box aesthetic to the visuals.

Effects and interesting transitions

Layering shots

This video is an example of effects that are applied in the editing process to give the video more depth this video includes a range of shots that are layered with other shots I feel this makes simple scenes look more complex and maintain audiences attention, I will try and use this in my video.

 

Some parts of this video have been reversed, I feel utilizing this techniques gives the video an artistic feel as well as makes a piece of normal footage look more different and fitting with the soundtrack, I will try and utilize this in a few of the scenes in my video as I like the aesthetic it produces. 

Cut to the beat

These two music videos are a great example of cutting to the beat of the song, LMFAO’s video cuts to a different shot every time there is an “aaah” in the lyric this an different take on the technique, while ‘the white stripes’ video cuts at the beat each time making the visuals and the song run smoothly together and construct a relationship between the two.

Task two - Employing Andrew Goodwin’s theory

Once I researched into Andrew Goodwin I decided to investigate his theory of six key conventions that supposedly should apply to most videos, by analyzing a popular video at the time.

I decided on analyzing the video for ‘Comfort Inn Ending’ by Jhene Aiko an R&B artist. Firstly Goodwin states that most Pop or R&B music videos employ a range of close ups and maintain focus on the artist, to promote the artist and their image to the public. This video is a great example of this, the focus throughout the video is simply on Jhene Aiko even in the ending scene where she is sharing a moment with a male we are unable to see his face at any point and the emphasis stays solely on the artist.

Goodwin theorises that there is more than one type of music video, those that are Disjunctive and present visuals that don’t correlate with the lyrics of the song what so ever and also illustrative videos, where the video directly represents the lyrics. ‘Comfort Inn Ending’ is a great instance of an illustrative video the song focuses on heartbreak and tells the story of a female that has found out she has been cheated and lied to, the video then portrays the visuals of the singer as she reacts to finding out for instance we see her emptying her lovers wardrobe, scratching cars and crying to her friend. Using this technique not only adds depth to the song but also gives the audience a wider understanding of what the artist was trying to portray through her lyrics. 

Andrew Goodwin also discusses The Notion of looking where the artist looks straight into the camera almost addressing the audience, although popluar in the R&B genre this in fact is not presented at all in the video, there is no scene where Jhene Aiko is looking into the camera I feel this gives the video a cinematic feel as well as helps produce a piece that seems realistic and gives the view a impression of almost peering into someone’s actual life.

Several scenes throughout the video are in slow motion allowing the audience to focus on small details, the actors are presented arguing and talking although the audience is unable to understand what it is they are saying, the lyrics of the song do the job of giving an understanding of the situation so that the dialogue is not needed, though the video does not follow all the six conventions I found that Goodwin’s theory dose correlate with many different techniques that are used in most of the videos I researched into, and ‘Comfort Inn Ending’ is a good instance of this.

final radio package

inntttt from Doriana haxhija on Vimeo.

Assignment 5 - Evaluation

I have chosen to write my formal review on the corporate video I created as I feel I will be able to look into the pros and cons of the video in detail and see where there is room for improvement.

During the process of filming my partner and I where able to get an insight into what it takes to produce a corporate video and some of the constraints that may come up. For instance in the planning process we found it was difficult to plan precise shots of students as they were more of a representation of students acting natural and doing their usual day to day things. Also, when organising interviews, all students have different timetables and so we had to rearrange some interviews as some students where able to make it.

When filming interviews, we found ourselves filming interviews more than once as the first time the lighting wasn’t bright enough or their was too much background noise, this extended the filming time more then we had planned.

Strengths and weaknesses

Looking at the final edit for the corporate video there are a range of strong as well as weak points that can be improved. firstly, our client mentioned that the sound in the video had room for improvement as it was too loud at some points and over powered interviews. we could have also included more interviews with staff and faculty members as we predominantly focused on students throughout the video. positive aspects off the video was it was clear who was being interviewed and what role they played in the college through the bold titles we chose to use, these were also colour coded giving an understanding of how the four schools come together. The use of students describing what they thought of the school was especially effective as it helps potential students relate and gives them an idea of the kind of people attend the school and the atmosphere in the four schools.

Strength and weaknesses compared with other corporate videos 
My video compared to the LaSWAP video that can be viewed on the sixth forms website, shows a range of similarities especially in the message it airs to the audience showing the college as a positive learning environment. The video includes a range of student interviews although they are on much more detailed questions, this is different to the type of interview my partner and I chose to film, the idea we came up with was to have short, quick interviews with students so that we could efficiently include more interviews in a sorter period of time and insure the viewer doesn't lose interest. The LaSWAP video shows a great range of shots of the different schools as well as their surroundings and delivers them i an aesthetically pleasing manner. The Westminster City video includes texts incorporated into the video satiating statistics of their success rates, this makes the video much more informal and helps to convince viewers, this is something that could have helped improve our video.

Looking at these two videos in comparison to my final product i feel i could have included statistics to help strengthen the video and the amount of knowledge people are able to take away from the video, similarly i feel i could have also focused on the amount of subjects available at the school and the opportunities that are open in more detail as this could be a key piece of information to help convince audiences that LaSWAP is suitable to them.

My role within production 
My partner and I worked together throughout to build an idea, that would be suitable and reflect that way we saw LaSWAP and what it is like to attend the sixth form. we split the pre-production work amongst the two of us and made sure it was at the same quality of work before completing and then beginning filming. once all pre-production was complete me and my partner went about meeting for our organised interviews and filming them as well as going on site to the different schools and getting the correct footage we had planned to build up our video. I feel me and my partner worked great together and were able to split jobs between ourselves so that we were both equally involved.

Teacher feedback 
Include more interviews with teachers and faculty members
Too much shots of the interview include more voiceovers
peer feedback 
Improve transitions from visual to visual to create a smoother flow
Include statistics and end of year results.
make some shots last longer

Legal and professional constraints
To bring the video together and give it a more professional look i added music, as this is a corporate video and is made to be shown to potential students i had to use royalty free music so that i didn't 't break the copyright act on using other artist work without consent. I went on searching for royalty free music that would suit my video and was able to find one i felt was fitting and didn't taken too much attention away from the visuals.

Another constraint i came across when filming was permission to film people as well as locations, so i made a permission form where i got my interviewees as well as people in my shots to sign so that i had proof of their consent to be in the video. I also had to make sure i was allowed to film at that time
i did this by asking a member of staff who was in charge of that area at the time and made sure i wasn't getting in the way of anything. 

Final edit of corporate video

After taking into consideration what my classmates thoughts on my first version and going over the different shots I had selected in detail I was able to come up with this final product which I feel runs smoothly and is the one that looks most professional. Looking at my Proposal and original idea for the video I feel I was able to produce a piece close to what i had envisioned that reflects LaSWAP in a positive light through the students.

First edit of corporate video 

This is my first edit of my corporate video once I finished this edit i then went back and analysed it bit by bit, looking at how it could be improved. I found that some shots lasted too long and others didn't seem fitting where they were placed. so I then went on making the changes necessary to improve the video. I also felt there was not enough interviews included so i went on incorporating a few more that we have filmed this then adds more information to the video and gives the viewer a better idea of how things are run and the atmosphere in the college from people who attend first hand. I also failed to include clear titles naming the people on screen this is something I needed to add and decided to colour coordinate the titles depending on what school they were filmed in.

feedback for first edit

when showing one of our clients which is the head of year 12 our first edit of the corporate video he was able to give us feedback on what he thought about it. 

he had a lot of positive things to say about the video he liked the presentation of the school and the way our final product came out 

although the said we should improve the sound as in some points the interviewees could not be heard properly and the music was overpowering. we took this on board and went on to improving the audio so that it would run much more smoothly. 

Radio package

Assignment 2c – What Legal issues and ethnical considerations are relevant to corporate and promotional video?

Researching into different corporate videos, I then began to consider the different legal and ethical regulations videos must go through before being produced and released, to make sure no laws have been broken or audiences wont be offended when watching.

I have developed knowledge of a rage of different legal issues, which can affect corporate and promotional videos and must be considered.

Privacy – People are entitled to keep certain information to themselves and also make the decision on weather they want to be filmed. If you do not have permission to film a subject this will be seen as an invasion on persons privacy.  When I will be filming my corporate video consideration will be taken on weather the people I am filming are comfortable being filmed and the questions I am asking are agreed on and aren’t too personal that the individual is made to feel uncomfortable. 

Libel-when including information about some one or a company if the information that is discussed in the video can be seen as an attack of unjust and false information, threatening the reputation of the victim this can then lead to prosecution. I will make sure that all the information I include in my video is fact and if a person or company is discussed I have a signed document saying that is allowed by the person.

Copyright –this is the law protecting peoples work from being stolen or used without their knowledge, there are several different aspects in your video that must be considered for this. Music copyright is monitored and using an artist’s work without their permission will lead to your video not being eligible to be shown to the public. This is the same for company products and showing their logo on film.  I will make sure when I’m creating my own corporate video that I use royalty free music and am careful I don’t have any company logos that aren’t relevant to my video.

 Current law considering race, disability, and obscenity – This is when actions, words or any messages are presented to a viewer through the screen that may come across as discriminating of age, gender, disability, race or ethnic origin. An example of this would be if someone were shown in an inferior light in a video because of race, gender, disability etc.

I researched different laws and acts in action today and found these.

Race Relations Act 1976

the Race relations Act was formed by the parliament of the United Kingdom to keep people from having to experience racial discrimination, the Act prevents people being prejudice on the grounds of colour, nationality, race, ethnic and national origin this allows people with all sorts of different backgrounds live in the UK and feel welcome by the country and their people for who they are.

   This act is then connected to the TV and film industry in many ways for instance for a film or show to be shown to the public on TV or in a cinema it must be made sure firstly that there is no content that is going against the act which would mean viewers feeling as though you are being prejudice against peoples colour, nationality, race, ethnic and national origin and this could then lead the film or show being banned from being shown again if it gets shown as well as the broadcasting company being prosecuted for showing it.

this is an important law for the TV and film industry to follow, it makes a better living environment for people in the UK and also means people are treated fairly in all aspects of life and feel welcome. This in the TV and film aspects it stops people from having to view something that will make them feel un equal or unwelcome following this law also means that the broadcaster or film maker is able to reach a much larger audience of people with different backgrounds

http://en.wikipedia.org/wiki/Race_Relations_Act_1976

Broadcasting Act 1990

The Broadcasting act was also formed by the parliament of the United kingdom, it was formed to build legal framework on the electronic communication meaning they would have a formal structure so that both television and radio have to follow set regulations for example not showing anything illegal on their programs. 

This act relates to the TV and film industry because they must follow the regulations to make sure that they do not show anything that goes against the act and that will not be acceptable for their audience. If they don't follow the rules that have been set there will be some sort of prosecution against those that have shown it weather it is a broadcaster or a filmmaker. Without the broadcasting act and the set framework to follow most electronic communications (TV and radio) would not follow the rules and regulations before airing or take any of these things into consideration before airing a program as they do now. 

This is an important law as it gives a framework to the TV and radio broadcasters so that they are aware if what is acceptable and what will offend viewers and mean less views, this act stops the media from going over the line with what they show and going against any regulations. without with act many programs would be aired that people would find offending and this would then result to complaints and less and less viewers. 

Obscene Publications Act 1959 

This act was formed by England and Wales in 1959. It determines what is eligible to be shown in different types of communication throughout Britain and what isn’t for example what shows can be shown on different channels this makes sure that all shows contents don’t have anything that wont be acceptable and suitable that will be going against the rules of the act. the act is important in both the film and TV industry as it is what allows different stories and information to be shown, however it is found that a broadcaster or film maker is going against the rules they are able to make a decision in weather they should be allowed to still show it to an audience. It makes sure the public is able to have a comfortable viewing experience it also makes sure that particular information that is not allowed to be shown to the public because it is information to do with the army or as messages and images that can be upsetting and distressing to the viewer and so is against the rules to be shown is not shown and actions are made if it is.

M.I.A Born Free

This is an example I found of a music video that breaks some rules in its content and can come across as offensive to viewers.  The music video by the artist M.I.A shows discrimination and segregates people because of physical appearance, in this circumstance being people with ginger hair. The video shows them being hunted down, chased with weapons and slaughtered. This can cause viewers to feel uncomfortable and offend viewers as it is targeting gingers and presenting them as outsiders. This video therefore breaks the race relations act as presents people in an inferior position because of physical appearance.

This is an example of an advert that uses graphic images as a shock tactic to grab the viewers attention in this case the effects of smoking. Although these images can cause controversy, as they can be distressing for viewers and this leads to a great amount of complaints.

Thirdly this is a video that caused some conflict and controversy, it shows shia LaBeouf and Massie Ziegler a young dancer. The video shows the two dancing and some viewers have found this to be inappropriate because of the age gap between the two and the dance being too close and intimate. Although this does not break any acts or laws it is subject to opinion.