Researching into different corporate videos, I then began to
consider the different legal and ethical regulations videos must go through
before being produced and released, to make sure no laws have been broken or
audiences wont be offended when watching.
I have developed knowledge of a rage of different legal
issues, which can affect corporate and promotional videos and must be
considered.
Privacy – People
are entitled to keep certain information to themselves and also make the
decision on weather they want to be filmed. If you do not have permission to
film a subject this will be seen as an invasion on persons privacy. When I will be filming my corporate video
consideration will be taken on weather the people I am filming are comfortable
being filmed and the questions I am asking are agreed on and aren’t too
personal that the individual is made to feel uncomfortable.
Libel-when
including information about some one or a company if the information that is
discussed in the video can be seen as an attack of unjust and false
information, threatening the reputation of the victim this can then lead to
prosecution. I will make sure that all the information I include in my video is
fact and if a person or company is discussed I have a signed document saying
that is allowed by the person.
Copyright –this
is the law protecting peoples work from being stolen or used without their
knowledge, there are several different aspects in your video that must be
considered for this. Music copyright is monitored and using an artist’s work
without their permission will lead to your video not being eligible to be shown
to the public. This is the same for company products and showing their logo on
film. I will make sure when I’m creating
my own corporate video that I use royalty free music and am careful I don’t
have any company logos that aren’t relevant to my video.
Current law considering race, disability, and
obscenity – This is when actions, words or any messages are presented to a
viewer through the screen that may come across as discriminating of age,
gender, disability, race or ethnic origin. An example of this would be if
someone were shown in an inferior light in a video because of race, gender,
disability etc.
I researched different laws
and acts in action today and found these.
Race Relations Act 1976
the Race relations Act was
formed by the parliament of the United Kingdom to keep people from having to
experience racial discrimination, the Act prevents people being prejudice on
the grounds of colour, nationality, race, ethnic and national origin this
allows people with all sorts of different backgrounds live in the UK and feel
welcome by the country and their people for who they are.
This act is
then connected to the TV and film industry in many ways for instance for a film
or show to be shown to the public on TV or in a cinema it must be made sure
firstly that there is no content that is going against the act which would mean
viewers feeling as though you are being prejudice against peoples colour,
nationality, race, ethnic and national origin and this could then lead the
film or show being banned from being shown again if it gets shown as well as
the broadcasting company being prosecuted for showing it.
this is an important law
for the TV and film industry to follow, it makes a better living environment
for people in the UK and also means people are treated fairly in all aspects of
life and feel welcome. This in the TV and film aspects it stops people from
having to view something that will make them feel un equal or unwelcome
following this law also means that the broadcaster or film maker is able to
reach a much larger audience of people with different backgrounds
http://en.wikipedia.org/wiki/Race_Relations_Act_1976
Broadcasting Act 1990
The
Broadcasting act was also formed by the parliament of the United kingdom, it
was formed to build legal
framework on the electronic communication meaning they would have a formal
structure so that both television and radio have to follow set regulations for
example not showing anything illegal on their programs.
This act relates to the TV
and film industry because they must follow the regulations to make
sure that they do not show anything that goes against the act and that will not
be acceptable for their audience. If they don't follow the rules that have been
set there will be some sort of prosecution against those that have
shown it weather it is a broadcaster or a filmmaker. Without
the broadcasting act and the set framework to follow most electronic
communications (TV and radio) would not follow the rules and regulations before
airing or take any of these things into consideration before airing a program
as they do now.
This is an important law as
it gives a framework to the TV and radio broadcasters so that they
are aware if what is acceptable and what will offend viewers and mean less
views, this act stops the media from going over the line with what they show
and going against any regulations. without with act many programs would be
aired that people would find offending and this would then result to complaints
and less and less viewers.
Obscene
Publications Act 1959
This act was formed by
England and Wales in 1959. It determines what is eligible to be shown in
different types of communication throughout Britain and what isn’t for example
what shows can be shown on different channels this makes sure that all shows
contents don’t have anything that wont be acceptable and suitable that will be
going against the rules of the act. the act is important in both the film and
TV industry as it is what allows different stories and information to be shown,
however it is found that a broadcaster or film maker is going against the rules
they are able to make a decision in weather they should be allowed to still
show it to an audience. It makes sure the public is able to have a comfortable
viewing experience it also makes sure that particular information that is
not allowed to be shown to the public because it is information to do with
the army or as messages and images that can be upsetting and distressing to the
viewer and so is against the rules to be shown is not shown and actions are
made if it is.
M.I.A Born Free
This is an example I found of a music video that breaks some
rules in its content and can come across as offensive to viewers. The music video by the artist M.I.A shows
discrimination and segregates people because of physical appearance, in this
circumstance being people with ginger hair. The video shows them being hunted
down, chased with weapons and slaughtered. This can cause viewers to feel
uncomfortable and offend viewers as it is targeting gingers and presenting them
as outsiders. This video therefore breaks the race relations act as presents
people in an inferior position because of physical appearance.
This is an example of an advert that uses graphic images as
a shock tactic to grab the viewers attention in this case the effects of
smoking. Although these images can cause controversy, as they can be
distressing for viewers and this leads to a great amount of complaints.
Thirdly this is a video that caused some conflict and
controversy, it shows shia LaBeouf and Massie Ziegler a young dancer. The video
shows the two dancing and some viewers have found this to be inappropriate
because of the age gap between the two and the dance being too close and intimate.
Although this does not break any acts or laws it is subject to opinion.
