Task 7- Sources of information in Advertising

there are several ways clients and agencies in the advertising industry collect their information,  they look into other companies adverts and forms of advertising for similar products that have been successful with a positive feed back from viewers as well as negative ones to build an understanding of what kind of advert will help them reach out top their target market and give them a good understanding of what the product it about.

gathering information from a questionnaire given to the public can be be very helpful for advertising companies as they are able to build an understanding of what the viewer wants to see and through this can then build an advert that grabs the attention of the audience and what appeals to them, this will then result to them having a higher income from the product and also helping the public with their needs that they will receive form the product. putting together all the positive and negative aspects of other companies adverts they are able to see what should and shouldn't be put into their adverts helping them create an advert that is guaranteed to create a big interest from the target market.    

when looking into television ratings on the BARB website you are able to find information about viewings and ratings for  all the different channels available, this is useful as you are able to find out more about a channel that you may want to watch but have some questions about, you can understand what it has to offer and how popular it is with the public. 

A programme profile is information that a broadcasting company shares with an advertising company that my be interested in advertising on their channel, this gives them information on what kind of people view their channel and other information this is then what helps them decide if it is the channel that they would like to advertise their product. this is useful information for the advertising company as they are able to see if this is the right channel and if their target audience is also fitting with the type of people that view their channel. 

This is an example of a rates card this states the price of a slot before a programme for an advert, the prices differer depending on the time of the slot and what programme is showing before or after the slot. the rates card shows the different prices if a advert is to be shown at peek times it will cost much more than in the morning or night where there are much less people viewing.