In this commercial the product that is being advertised is a perfume this is made very clear to the viewer from the start as we firstly see the girl in the advert throwing bottles of the perfume in the air and then after this we also see a oversized bottle of the perfume making it very clear what is being sold in the commercial.The brand has put the product in a very positive light as the advert has a very light hearted, happy feel to it and this then sends messages to people viewing that this perfume will also have this kind of effect on you and will smell very young and vibrant like the advert. there are pink flowers throughout the advert and this also creates an understanding of what kind of smell the perfume may have
To to add to the feel of the advert the soundtrack is also very cheery and romantic this type of music shows to the viewer what kind of person this fragrance is made for which would be someone young and fun just like the music being used. in the end of the advert the voice over says the name of the perfume and the brand in french in a whispering voice this fits as paris is said to be the city of love and this then fits with the whisper. the whisper also goes well with the advert as it is light and pure throughout if it was to have a normals speaking voice it wold be too much of a drastic chance from the light soft background music.
The actress in the commercial is a young female this implies the product has been made for people of her age range as she is the representation of the target market someone young and care free. the fact that she has no clothes on and has been covered in flowers is a reflection on how the perfume may smell for example very pure and natural. if the advert had someone of a different gender it would suggest that it was not for females and this would then not capture their target market for this reason the advert uses someone that the target market is able to relate to and see who they would like to be in as this will make them want to purchase their product.
The commercial grabs attention by having very simple but effective graphics that make the advert look very professional and put the product in a positive light it adds to the view of the product as there are flowers falling in the background it suggests the kind of sent it has and also what kind of time is would be most suitable to wear for example summer what with the blooming flowers throughout the advert. the oversized perfume bottle throughout the advert makes sure the viewer is aware of what the perfume looks like 100% because they have made it such a big focus point in the advert.
This product is aimed at someone like me as it has a young female in the advert and the colours used are whites and pinks which has connotations of sweets and sugar as well as all things very feminin which gives you an idea of the sent as well. I believe the advertiser made the advert like this because it will right away grab the attention of some one who is girly and likes very feminin and light fragrances and this is good because it will get the right people to think about buying it right away without even having to smell it as it gives an idea of the sent through images and colours. if the advert was to be just a black and white text on the screen saying the name of the fragrance it would not attract as much people and the type of person they would like to purchase the product which is some one young would not be paying any attention to the advert as well as this without smelling the perfume the viewer will not now what it can be like or even know what it looks like as there would be no image in the advert.
the commercial uses sex appeal as well as a famous face to sell the product through the model who also worked in fashion week and can be recognised by the market for someone they would aspire to be like, because she is wearing no clothes at all this then inspires a viewer who may want to be like the model and look like her they may feel like the perfume will make them feel closer to this, although this could also have a negative effect on the viewer and make them feel as though they must fit into the size zero image that is being shown in the advert and this is what causes people to feel unhappy with their own image and may lead to a smaller range of people buying the product.
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