task 6- audience information

When advertisers are preparing to make a form of advertisement for their client it is key that they study the kind of audience that will be interested in the product for many different reasons, by studying the kind of occupation they have they will be able to know what kind of lifestyle they have as well as the amount of income they get, looking at where they are situated will also give them an understanding of what their interests are and give them a wider idea of their way of life to add to all this information they will also look at the overall information for example gender and age that most commonly use the product. with all this information they will then be able to produce an advertisement that will capture the attention of the right audience.

there are many ways in which the audiences are split into different groups this then makes it much more easier for the advertiser to get an understanding of who they will be selling the product to
-can can split them into groups of standard occupational classification which means they are able to build an understanding of the amount of income they have which will tell them what their lifestyle is like.
-They can also be put into groups of psychographics which tells you what kind of opinions and desires the audience may have tis gives them information on what will grab their attention and so what will be most suitable for the advertisement, if some one for example is a succeeder they will have a higher income and will also have a lifestyle that means they are more open to new products and price will not be as much of an issue with them as they are at the top of the psychographics on the other hand the struggler will have a much smaller income and have a very different way of life to the succeder this will effect what they are interested in and what captures their attention, advertisers use this to know what they use in their adverts and what methods of advertising will get the right peoples attention.
-We can also put an audience in groups of Geodemographics which tells us where they live and this can impact the way in which the audience think as well as the things that they are interested in for example the lifestyle of some one living in the city to someone living in the suburbs is different so different advertisement methods can be used for different places as it will capture more attention. the place in which someone lives also informs us of someones income and this also tells us what to apply to the advert to make audiences feel the product it suited for them and make them want to purchase it
-another group that audiences are very commonly split in is age this will tell us the kind of things the audience are overall interested in as well as what they can show in their adverts for example if it is aimed at children of a young age then an advertiser will have to find out what captures their interest and then use that in their advert
-Audiences can also be split into groups of gender this then makes it easier for the advertiser for example of the product is made for a set gender female for male they will know what kind of advert will be most suitable and get the right attention from the right gender for example if it is a product directed at males then the advert that they produce must have a clear message to the viewer that the product is for males, as well as this the gender of the audience indicates the kinds of colours and advent types that will be most fitting for the advert

the useful aspects of looking into the standard occupational classification of your audience is you are able to find out a lot of key information about what kind of lifestyle they have, the amount of income they have as well as what interests they commonly have. once they find this information they are able to use it in their adverts to make them more suitable for the product and attract more attention from the right audience, the occupation of the audience will tell the advertiser what language to use, what kind of things to focus on in the advert. Advertisers are able to pin point the kind of person
their client wants to attract as well as what kind of what lifestyle they have this will help them understand what appeals to them most and they can then transfer this in their adverts.

research of psychographics comes useful for advertisers as they are able to understand the audience and what their attitude to life is this shows us their way of life which will come in useful when looking at ideas for adverts and knowing what will capture their attention for example if the product is aimed at a audience of strugglers they will know that they have a smaller budget so involving the low price in the advert will be key because we know that they do not have a lot of money, putting a deal of low price may attract them. this information can also be important when making the advert as the advertiser is able to understand the audience aspirations and use this in the advert to grab their attention for example the explorers core need in life is to discovery they can then have aspects of their advert interlinked with this which will make it clear that this product is for that kind of person.

it is important to identify the geodemographics of an audience as it will help the advertiser understand not only where the most of the audience lives but also what their way of life is and the kind of income they have, weather they live in he city or in the countryside will also inform the advertiser of what kind of advertising techniques they can use to get to the product across to the audience in the best way possible.

Age is also identified so that the advertiser knows what kind of things can be shown in their advert and what cant as it will not be acceptable as well as what kind of things grabs the audiences attention for example if the product that the client is selling is for children then they may use brighter colours as this will grab a young persons attention much more then an advert that is very dull, as well as this the advertiser is able to use actors of this age in the advert and knowing the age will give them a wider idea of the way the audience thinks and the kind of factors they will look at when watching the advert

identifying the gender of the audience will come useful to the advertiser as they will then learn what kind of things will get the most attention from that gender as well as know what actors to use in the adverts and what kind of facts about the product to focus on to get right people paying attention.


 The BARB shows the official viewing figures for television in the UK, they use the help of specialist research companies to collect the data for the TV viewing behaviour for the 26 million households in the UK

This image shows what the BARB do this is how the data they collect is shown on their website, it shows how many viewers each channel gets they record the average daily, weekly and  monthly viewing

An Audience Measurement Panel measures the amount of people in an audience viewing it can be used for many different things for example TV, film, websites, magazines and newspapers. this then helps advertisers and broadcasters determined what kind of people are watching and at what times are the most people viewing this will then tell them what is the best time to show their advert when the most people will see it. the pros to this is advertisers know how many people are watching their advert and they can then look at their sales and see if this has been a successful advert, they also then learn if the advert should be kept on or changed by looking at the peoples reaction to the advert.

A focus group is when a group of people get together to discuss the negatives and positives of a product before it is launched. this is then the last piece of feedback before the product is released from this they are able to make any last minute improvements.